Stay Unagi.

u·na·gi/oo-NAH-gee/ · noun A state of total awareness and readiness. Not the fish.

Unagi Ventures builds, buys, and backs brands that help people move better, live healthier, and be better humans. A little better every day.

The Unagi sealiykyk
The story

We got the word wrong on purpose.

In Japanese, unagi means freshwater eel. Delicious. Not our business.

Then a certain '90s sitcom character decided it meant something else entirely. A state of total awareness. Always ready for whatever comes next.

He was wrong. We liked his version better.

So we kept it, and turned it into a practice. Notice what matters. Be ready for it. Be kind along the way. Get a little better every day.

If you know, you know. If you don't, now you do.

The practice

Kaizen, the Unagi way.

Small, steady improvements beat big, rare ones. Four habits we practice, and build into everything we make.

Perfection is expected. Excellence is accepted.

  1. 01

    Aware.

    Notice what matters. The people in front of you, the details, the moment you're in.

  2. 02

    Ready.

    Prepare so you can be present. Readiness is a form of respect.

  3. 03

    Kind.

    Be a good human. Honestly, that's the whole point.

  4. 04

    1% better.

    Excellence isn't a finish line. It's a little better than yesterday, every single day.

The Unagi seal
The Unagi seal

If it carries the seal, we'd give it to our own family.

Safe for familiesIf it touches kids, safety is the first decision we make. Not the last review.
Private by defaultWe collect only what we need. We never sell data and never advertise to children.
HonestClear prices. Easy to cancel. No tricks, ever.
Made with careCareful attention to detail, and a real person when you need one.
Ventures
In the works

Kidding Me

Kids don't read texts from their parents. They glance at their home screen a hundred times a day.

Kidding Me puts reminders, chores, messages, and a little encouragement right there. Parents run it from their phone. Kids see it at a glance. Always on, always current.

Get early access

A note from the founder

Yes, the name is a joke. The idea behind it isn't.

I'm a husband, a father, and a son. We have three generations under one roof, and nothing teaches you to pay attention quite like that.

By day, I work in enterprise data and AI. I've led global teams and sat in a lot of rooms where technology was supposed to fix everything. Here's what I've learned. It never does on its own. The best outcomes still come from people who care enough to get the details right.

Unagi Ventures is where I put that lesson to work in real life. We build, buy, and back the brands, products, and services that help people move better, live healthier, and be better humans.

Our first is a stretch studio opening here in North Texas. Next is Kidding Me, an app that helps parents reach their kids the way kids actually pay attention.

Different businesses. Same standard. Perfection is expected. Excellence is accepted. And tomorrow, we get a little better.

Our time is short in the grand scheme of things. May as well make every day worth it.

Stay Unagi,
Amir
Amir Khan · Founder, Unagi Ventures LLC
Say hello

Let's talk.

Partnerships, acquisitions, or a brand you think belongs in the family.

[email protected]